Mission & Guiding Principles

Mission and Guiding Principles

Our mission becomes clear once we know what guides us and what drives us.
Mission:

To heal the divides within and among us all.

Guiding Principles:

We are focused on creating positive change in the lives of millions, and fully trusting that if we do good, than good will come to us.

We create content, materials, experiences and services that offer hope and uplift rather than offer fear and scarcity.

We will not compromise our integrity – not for an experience, a dollar, a person nor an opportunity; integrity and faith are the backbone of our company and our lives.

We are people of strong personal character and high moral integrity. We follow-through with what we say we’ll do and we make decisions that are in-line with our beliefs and values. We are not liars. We do not cheat. We are not hypocrites.

We will honor ourselves and our company’s values so that we can honor our customers and those we serve.

We will not judge, shame or be intolerant of one another or our differences. We will explore our differences, honor our differences, and offer love – without question and without compromise – for all.

We strive to always be present, patient, kind and loving in our business dealings and in our personal lives.

We strive to live balanced lives that are equally grounded and inspired; if our lives fall out of balance, we will seek the relief we need.

We will live, create, and teach from a place of vulnerability, faith, grace, raw wisdom and pure love – with open hearts and open minds. If anyone on the team is struggling to find this place, he/she will ask for help and/or be open to receiving it.

We are a team and we know we can count on each other – at all times – and especially when it counts.

We take immediate responsibility for our actions, both personally and as a company, and we are committed to being the best version of ourselves that we can be.

Driving Forces:

God. Faith. Truth. Family.

The universal laws set out to guide us in thought and deed.

Treating one another with kindness, compassion, gratitude, forgiveness, and grace.

Choosing love – even when it’s hard to.

Knowing that we belong to each other.

Being 360 degree leaders.

Serving the highest and greatest good of all.

Having servant hearts and the courage to use them.

Your humble servant and CEO,

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